Growing up along the California coastline, I spent my childhood collecting shells, rocks, flowers, and other natural treasures. That early fascination with the beauty and textures of the natural world blossomed into a lifelong passion for creating immersive installations and floral design.

I graduated from the Fashion Institute of Technology with a BFA in Photography and Related Media, along with minors in Film and Art History. My creative background led me to Ritual, a startup specializing in fine dining experiences with Michelin-starred chefs from around the world, where I managed décor, floral design, and event production. From there, I moved to the agency side, producing brand activations and overseeing events from concept through execution.

Today, through Alba Creative, I bring together my experience in event production and floral design to create thoughtful, visually compelling experiences where logistics and creativity exist in perfect harmony.